![]() That’s not a nutshell description of the game that’s literally all there was to it. In true FarmVille fashion, whenever a player clicked a cow, an announcement-”I’m clicking a cow“-appeared on their Facebook newsfeed.Īnd that was pretty much it. Players could purchase in-game currency, called mooney, which they could use to buy more cows or circumvent the time restriction. ![]() A leaderboard tracked the game’s most prodigious clickers. Players could invite as many as eight friends to join their “pasture” whenever anyone within the pasture clicked their cow, they all received a click. Each time they did, they received one point, called a click. The rules were simple to the point of absurdity: There was a picture of a cow, which players were allowed to click once every six hours. The January issue of Wired includes a long read on Ian Bogost's Cow Clicker:īogost threw together a bare-bones Facebook game in three days.
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